The last decade has seen a significant switch from the use of a desktop computer to the overuse of mobile devices. In figures, almost 75% of internet users now prefer to browse from their smartphones. The implication has been such that even Google was compelled to change its way of ranking sites this year. So, if you are a business owner who is looking to venture into the online world with a website, then a mobile app and a mobile site seem to be the next big thing. This also highlights the causes to opt for mobile app development in this current time.
Perhaps, this is one of the most important reasons why one should opt for mobile site development. With the advent of smartphones, scrolling the web has come down to the comfort of one’s hand. So, when you develop a site for your online venture, you will have to make it mobile and tablet compatible as well.
This is where a responsive web design comes in. Websites which are responsive in nature, cater to displays of all sizes and resolutions. Therefore, your target customers can avail your services through the device of their choice. This, in turn, escalates visibility and hence gives you a better ranking through Google’s SERP ratings. It also justifies why you should opt for mobile app development.
Smartphones are nothing without their apps. In fact, from paying your gas bills to transferring money in your bank account; apps act as the linchpin in all respects. This is also evident in major ecommerce sites such as Amazon, Flipkart and Snapdeal which are providing their own Apple and Android compatible apps.
Hence, to extend the service of your online venture to the global mass, an app is inevitable. Your loyal, as well as potential customers, will simply download it on their smartphones. There on, they will be able to access your services from the apps conveniently.
Mobile app development enhances service visibility. In 2016, more than 80% users prefer an app over its website page. Since apps remain installed in smartphones; therefore users have a tendency to scroll it multiple times in a day. The number of times a person scrolls through or even opens your app; the greater becomes its visibility in the Google Play Store or Apple App Store. So, more users download the app thus escalating your venture’s conversion rates.
A great way to attract new customers, as well as existing ones, is through periodic notifications. And what can be better than smartphones or tablets!
Offering a new discount on your products or organizing a sale day? Let your customers know through direct notifications on their devices. You can even announce the sale of a new product or a new service and make its app exclusive. In simple words, apps prove to be a crucial way of taking your service to the global market.
Search Engine Optimization is the base on which a website, web page or mobile app stands. It decides the ranking of a page in Google’s search results as well as its trust as a useful and genuine site. In this respect, mobile sites and apps play a significant role.
Google acknowledges a company’s mobile site first before moving on to its desktop counterpart. Therefore, usage of SEO friendly URL, proper integration of keywords and optimization of images become some trivial aspects of the process. Good SEO results in proper SERP ratings, thereby improving a site’s rankings.
Apps or mobile sites give your venture a brand value and recognition. It acts as an emblem of identification for users of your service. Info graphics play a huge role here as an app’s icon often becomes the visual trigger that causes users to download your service.
This is known as effective frequency and is one of the most useful tools that you can avail to promote your products and services.
The idea of mobile app development works well in clinging on to your loyal customers. You can do this by providing attractive offers and privileges, exclusive only to loyal and regular customers. Moreover, you can even ask them for references and treat them with a gift voucher or something similar.
Internet of Things – where everything is connected to everything. Although everything is a long way to go even with the latest tech which can connect devices via automation, including humans into this thing is yet to come. But that’s not the point.
Mobile app development is a perfect example of IoT. The simple fact that a mobile device-based application can host your product and allow consumers to buy it, is IoT. Consumers are directly connected to the provider, i.e. you, via software on a computing device. The only aspect where any physical interchange occurs is where the consumer gets the product in hand. Teleportation is a long way off, but try imagining this 20 years back and you’ll get the point.
Technology has advanced beyond the presently imaginable future.
Run-of-the-mill mobile applications come with options. What if your mobile app integrates a set of functions to answer for every possible pre-requisite which the consumer might face?
VCA is just that. Mobile apps can integrate voice commands, but instead of going that further, the interface might come with added rich UI options. This is can easily make your mobile app stand out. And if you’re thinking that this is going to be too huge for your budget, well, think again as it’s already out there. Be the first in your industry sector to integrate VCA into your mobile application.
Web development comes with numerous added requirements which can add to your costs. This is especially if you have a website which needs to handle multiple net connections, i.e. work as a server. A higher number of viewers might lead to investing in a server. But not with cloud-first strategy.
Instead of hosting information on a server, you can use Cloud storage options with private access at a comparatively lower budget. Added accessibility comes for free. Interested?
And there’s loads more trending tech relating to the web and mobile app development to talk about. But these are the best ones to start things up for you. Don’t just host your business online, take it straight into the future with the tech trends.
You can give your whole future app project to a development and designing company. But, if you do that, you’ll more often than not be outside the loop of it all. This is not to say that you will have to accept whatever they give back to you, there will obviously be multiple changes to be added later on. Such companies will keep you in the loop at every stage and you do get what you want.
You’re the entrepreneur; it’s your idea which will transform into a mobile-based application format with the best possible functions and add-ons. The basic motto of a mobile app development company ought to be just this. It’s your marketing strategy and product ideology which has to be programmed into a format which consumers can access, navigate and browse. Period.
You’re obviously going for a complete web-format (FYI – Mobile applications are simply applications based on and functioning as mobile formats) instead of just a web page. So what you’re looking for is a web application. And web applications often have back-end procedural loopholes. So even if you have a complete project developed from a mobile app development company, you may employ a freelancer on the project to reduce back-end and software procedural loopholes which might hamper consumer usability. (Freelancers will not put a hole in your budget.)
This is something you should always keep in mind; this applies to everything related to online marketing. To be plain about, online marketing comes with a huge periphery of pre-requisites variables. So, it’s always better to refer to specialists. Outsourcing to an offshore mobile app development company will help as their teams consist of strategists other than just developers.
To outsource means that you’re getting your mobile app developed on a global scale. Even if a provider near is an internationally renowned name, localization of details is something which you cannot avoid (Human Nature). Outsourcing means that your app will be developed on an international scale, keeping with global trends. And you’re moreover liable to get the best services.
The above factors clearly demonstrate how mobile website or app development is becoming crucial for your business growth. If you are looking for similar services, Aglowid IT Solutions can be the best professionals with years of experience in this domain. Contact them at firstname.lastname@example.org for detailed information. With a team of proficient experts, they will provide you with the best mobile app development service, exactly as your business needs.