GURUJI – The Shopify Made Online Snack Store

GURUJI – The Shopify Made Online Snack Store

Project Introduction:

Making the right decision when it comes to snacking has become complicated! In the endless debate and confusion of what’s healthy and what’s not, people often get tired and annoyed. Snacking shouldn’t bring wrinkles to your forehead; it should be simple and pleasurable. Our client Guruji believes in this philosophy, and they have come up with the ideal snack that isn’t just better for you but great for you! Changing the way the world snacks, Guruji is a brand that offers a variety of flavoured popped lotus seeds to ensure they have the ideal snack for everyone.

Our client Guruji wanted to expand their business through the web to promote their brand, raise brand awareness, and reach out to a broader audience for branding and selling their products. They were looking for a fully-fledged e-commerce website solution that acts as an extension of their quirky brand identity, promotes their products, and provides their customers with an option to purchase their products directly through their website amazon page.

Project Details

After studying our client’s requirements, industry, target market, potential buyers and other important factors, our experienced team suggested going with Shopify solutions to match their requirements. Our inputs included –

  • Making their website from scratch using Shopify.
  • Adding fun popup animations for a better user experience on their website.
  • Changing the cursor to their ‘hand-picking gesture that seamlessly integrates its brand identity throughout their website.
  • Adding visual cues to break down their plant to product journey, making it easier and appealing for visitors.
  • Integrating their Instagram feed for more visuals.
  • Adding a random meme generator with an option to share on social media platforms like Facebook, Pinterest, LinkedIn and more.
  • Adding a contact form for customer inquiries.
  • Adding social media buttons to redirect their visitors to their Facebook, YouTube and Instagram pages.
  • Providing scalable solutions by adding Apple Pay payment processor on their website and linked all their products to their Amazon page, as the client currently is selling on Amazon but plans to turn their website into a pure e-commerce website in the near future.

Project Features –

  • Shopify ecommerce integration
  • Integrated Payment Gateway
  • Clear & Effective CTA
  • Interactive Wise Words Section
  • FAQ
  • Newsletter Subscription
  • InstaShop

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