Industry
Food & Beverages
Project Type
E-commerce Website Development
Platform
Web (Shopify)
Country
United Kingdom
Duration
2 months
Team Size
3
Client
Guruji Snacks is a UK-based manufacturer specializing in flavored popped lotus seeds.
End User
Consumers seeking a user-friendly online platform to purchase unique and flavorful snacks.
Problem Statement
Guruji, is a snack manufacturer brand that specializes in offering flavoured popped lotus seeds. They needed a robust and user-friendly Shopify eCommerce platform to digitize their business and expand its reach to online customers, without losing its authentic brand identity.
Challenges
- Brand Translation to Digital: Maintaining Guruji’s authentic brand appeal in a digital environment while appealing to a broader, online audience.
- Inventory and Order Management: Implementing a seamless backend system to manage inventory, track orders, and reduce fulfilment time.
- User Experience Optimization: Ensuring intuitive navigation, easy product discovery, and a smooth checkout process despite a diverse product range.
Our Solutions
We built a custom Shopify store, integrating brand-centric designs with optimized backend operations to support Guruji’s traditional snack business. Key areas of focus included:
Features
- Custom Theme Design: Developed a theme that reflects Guruji’s heritage while aligning with modern UI/UX principles.
- Smart Inventory System: Integrated advanced inventory management for real-time stock updates, efficient order processing, and minimizing delays.
- Enhanced User Flow: Optimized site navigation with categorized products, search filters, and a simplified checkout process.
- Custom Homepage Design: Showcased traditional products with vibrant visuals, emphasizing brand authenticity.
- Integrated Payment Gateways: Multiple secure payment options for user convenience.
- Subscription Model: Introduced recurring order options for loyal customers.
- User Reviews and Ratings: Enabled product reviews to build trust and authenticity.
- Analytics and Reporting: Integrated tools for tracking sales, customer behavior, and inventory metrics.
Core Team
- UI/UX Designer: 1
- Shopify Developers: 2
Impact
Increased sales by 45% through store optimization & smart recommendation systems.
Noted a 37% increase in website traffic within 3 months.
Subscription model increased repeat purchases by 25%.
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