Industry
Ceramic Tiles
Project Type
Website Development
Platform
Web (WordPress)
Country
India
Duration
1 month
Team Size
2
Client
Covertek Ceramica is a renowned Indian company specializing in ceramic tiles.
End User
B2B and B2C clients seeking high-quality ceramic tiles.
Problem Statement
Covertek Ceramica needed a visually appealing and fully responsive website that could effectively showcase their expansive range of ceramic tiles while enhancing brand visibility and enabling seamless navigation for both B2B and B2C clients across international markets.
Challenges
- Complex Product Management: Organizing an extensive catalog with high-quality visuals while ensuring fast load times.
- User Experience and Navigation: Providing intuitive navigation for different customer segments while accommodating large volumes of detailed product information.
- Multi-Region Support: Integrating multilingual functionality for diverse global audiences.
- Lead Conversion and Engagement: Developing modules to convert website visitors into leads and streamline communication with prospective clients.
Our Solutions
We developed a bespoke WordPress website tailored to Covertek Ceramica’s needs, emphasizing optimized performance, rich visuals, and an enhanced user journey.
Features
- Dynamic Product Catalog: Implemented a scalable catalog structure with advanced filters for categories, colors, finishes, and sizes, enabling users to quickly find desired products.
- Multilingual Setup: Integrated WPML for seamless content translation and region-specific content management.
- SEO & Performance Optimization: Utilized lazy loading, minified scripts, and optimized image formats to ensure smooth performance.
- Lead Capture & Inquiry Modules: Integrated inquiry forms, CTAs, and contact features aligned with each product page to enhance lead generation.
- Design and Brand Customization: Ensured brand consistency with custom layouts, typography, and visual aesthetics matching Covertek’s brand identity.
- Interactive Product Catalog: Filter by category, style, finish, and more.
- Product Comparison: Built-in module allowing users to compare tiles based on features and aesthetics.
- Lead Capture Forms: Custom contact forms and CTA modules embedded throughout the site.
- Blog and Resources Section: Integrated a resource hub for showcasing design ideas and industry insights, boosting engagement.
Core Team
- UI/UX Designer: 1
- WordPress Developers: 1
Impact
35% increase in site interactions through intuitive catalog navigation.
20% rise in qualified leads due to strategically placed contact forms.
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