Industry
Over-the-top (OTT) Media Services
Project Type
Subcontracting Project – UI & API Enhancements
Platform
Web, Mobile
Country
Singapore
Duration
6 months
Team Size
6
Client
Confidential (Singapore-based OTT Platform)
End User
Users of an OTT platform seeking improved content browsing and viewing experiences.
Problem Statement
Our client was tasked with enhancing the user experience for a leading OTT platform in Singapore, which offers diverse content including news, anime, Chinese dramas, and sports. They sought our expertise for a subcontracting project to improve the UI and API, focusing on reworking content detail pages to better meet user needs.
Challenges
- Redesigning the content detail pages to provide a more intuitive user interface.
- Ensuring that the updated UI aligned with the client’s brand identity and content variety.
- Implementing API changes to support the new UI structure and improve data retrieval speed.
- Maintaining the platform’s performance while integrating new features.
- Ensuring compatibility across multiple devices, including web and mobile.
Our Solutions
Our team focused on reworking the content detail pages, making significant UI and API changes to enhance user experience. We collaborated closely with the client to ensure the redesign met their specifications and improved the overall content navigation.
Features
- Redesigned UI: We created a more intuitive and visually appealing layout for the detail and episode listing pages, making it easier for users to browse and select content.
- API Optimization: Implemented API enhancements that improved data retrieval times, leading to faster page loads and a smoother user experience.
- Content Categorization: Organized content more effectively to highlight popular categories such as anime, Chinese dramas, and live sports.
- Cross-Device Compatibility: Ensured that the redesigned pages function seamlessly across web and mobile platforms.
- Caching: Optimized caching using Redux
- Analytics: Set up analytics to help client identify popular content formats and titles.
Core Team
- Project Manager: 1
- Frontend Developers: 2 (React)
- Backend Developers: 2 (Node.js)
- UI/UX Designer: 1
Impact
Enhanced user engagement and user experience by 40% due to improved navigation.
Achieved a 30% reduction in page load times, leading to better user retention.
Successfully aligned the platform’s UI with the client’s diverse content offerings, improving overall user satisfaction.
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