Industry
Fashion, Art
Project Type
E-commerce Website Development
Platform
Web
Country
France
Duration
2 months
Team Size
2
Client
French Cliché, a Paris-based brand specializing in high fashion and contemporary art.
End User
Customers seeking a unique blend of fashion and art through an immersive online shopping experience.
Problem Statement
French Cliché, a Paris-based fashion and art brand, needed an e-commerce platform that could effectively merge the worlds of high fashion and contemporary art. Their vision was to create a website that not only showcases their curated collections but also provides an immersive online shopping experience that reflects the brand’s unique identity.
Challenges
- Visual Aesthetics: Creating an e-commerce platform that captures the essence of French Cliché’s high-fashion and art-centric brand identity.
- User Experience: Developing a smooth and intuitive shopping experience with straightforward navigation across various collections.
- Integration: Implementing a secure and efficient payment system to cater to a global audience, supporting multiple currencies and languages.
- Mobile Optimization: Ensuring the website is fully responsive and delivers a seamless user experience across all devices, particularly mobile.
Our Solutions
We built a visually stunning e-commerce platform for French Cliché using Shopify, enhanced with various modern web technologies to bring their artistic vision to life.
Features
- Visual Design: A clean, minimalist design was implemented using high-quality imagery and dynamic content, enhanced by PhotoSwipe for an engaging photo gallery experience.
- Intuitive Navigation: Developed a user-friendly interface with clear categories and a powerful search function, supported by LazySizes for efficient image loading.
- Payment Gateway Integration: Integrated Shopify’s built-in payment systems, ensuring secure transactions with support for multiple currencies.
- Responsive Design: The site was fully optimized for mobile devices, leveraging Flickity for smooth, touch-friendly carousels, and core-js for maintaining a consistent user experience.
- Content Management System (CMS): A custom CMS was developed within the Shopify ecosystem, allowing the French Cliché team to easily update product listings, images, and content.
Core Team
- Shopify Developers: 1
- UI/UX Designers: 1
Impact
25% increase in online sales within the first two months post-launch.
43% reduction in bounce rates due to enhanced user experience.
27% growth in international reach.
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