About The Client

The client stands as one of Japan's premier fashion e-commerce destinations. It is one of the most preferred clothing and accessory brand used by many fashionistas and users of all age. They provide many interesting and value-for-money offers and have special previliges for their premium users.

About The Project

The client already holds an ecommerce website when they approached us. However, they were facing certain issues with the site in terms of performance, cart abandonment, page loading times and server’s capability of session handling. They needed a compete revamp of their ecommerce store to keep up with the demands of their clientele and provide them with a better customer experience.

Project Objectives

Upon early rounds of inspection and analysing their existing website, our team realised the main bottleneck towards their lagged performance. Their website was running on a monolithic framework with barely any optimizations made towards gearing the needs of modern ecommerce websites. Hence, we decided to completely revamp their website by developing it from scratch using a microservices architecture approach. Our primary objectives for client were -

  • Converting their store from Monolithic to Microservices Based Architecture
  • Improved processing speed
  • Data Optimization and Uptime Improvement
  • Design overhaul and upgradation

Key Project Features We Suggested

The client was very clear about the path they wanted to take about improving their customer experience and website performance. However, there were certain instances that we realized were important that were not included in their scope. Hence, our team of expert strategists and consultants discussed adding these features to their ecommerce store -

  • Developed a custom Payment Gem for including multiple payment services in a single portal (RakutenPay, Atobarai, PayPay, Credit Card, Dbarai, Soft Bank)
  • Dynamic Landing Page Design from Backend Side
  • Offline access to Key Pages through AMP configuration

Key Features of the eCommerce Portal

  • Keyclock Security Secure Login
  • Email Services – Background Job AWS SQS
  • Customized CMS Portal
  • AMP Pages
  • Secure Payment through VeriTrace
  • Coupon and Sales
  • Selective freebies for first x number of products via novelties
  • Dynamic Access – Superadmin, Admin, Role Permission and Role Management Dynamic

Project Deliverables

  • Code Level Security Enhancements
  • Website Level Security
  • Custom Warehouse Management System
  • Ecommerce Store Redesign
  • Third Party Ecommerce Brand Integrations - Rakuten, Levis

Results – What Our Clients Achieved?

On successful implementation of the system, the client observed a remarkable results.

  • Increased Performance and Reduced Load Times: Page load times reduced by 40%.
  • Enhanced User Experience: Average session duration increased by 35%, and bounce rate decreased by 25%.
  • Reduced Cart Abandonment Rates: Cart abandonment rates dropped by 30%.
  • Improved Data Handling and Uptime: Data handling efficiency improved by 50%, and uptime reached 99.9%.
  • Enhanced Security: Zero security breaches since the launch.
  • Successful Third-Party Integrations: Sales increased by 20% through integrations with Rakuten and Level.

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