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Client Profile

The company specializes in designing and manufacturing high-precision actuators for industrial automation, aerospace, and robotics. The company supplies actuators to over 2000 global clients, including OEMs, system integrators, and maintenance providers. With a strong reputation for reliability, the company aimed to boost customer service efficiency by replacing its flow-based assistant, as it was facing issues with its limitations.Shape

Market Presence :

Global, with operations in North America, Europe, and Asia

Core Products :

High-precision electromechanical actuators (roller-screw and ball-screw) for industrial, heavy machinery, aerospace, and robotics applications

Existing Challenges Before AI Implementation

The client initially relied on a flow-based assistant to handle support queries, but as their customer base expanded, the system began showing critical limitations. Despite automation, over 80% of queries still required human intervention, handled by a 14-member support team, resulting in a high annual support cost of $0.885 million.

Key challenges included :

Limited Flexibility & Poor Intent Recognition

It struggled with typos, slang, and complex queries, resulting in robotic and frustrating conversations.

Scalability & Maintenance Issues

Updating the assistant to handle new products and use cases was time-consuming and inefficient.

Inefficient Spare Parts & Warranty Handling

Around 30% of customers had trouble finding the right parts, and warranty claims took 1–3 days to process.

Slow Fault Diagnosis & Troubleshooting

Customers had to describe issues manually, causing delays in resolution.

Missed Revenue Opportunities

The assistant couldn’t offer personalized recommendations, missing chances for cross-sells and upsells.

Solution: GenAI-Powered Customer Support Assistant

To overcome the limitations of the flow-based assistant, the company shifted to a more advanced GenAI-powered customer support assistant. This solution leveraged the latest in AI technology, combining OpenAI GPT-4 with Langchain for natural language understanding and intelligent response generation.

Key Capabilities of the AI Assistant :

Error Code Diagnostics

  • Identifies actuator issues via error codes, offers fixes, and recommends parts—helping users resolve problems quickly.

Technical Docs Access

  • Delivers relevant manuals and datasheets based on model numbers, saving time for users and agents.

Warranty Automation

  • Verifies warranties, processes claims, and suggests extensions—cutting processing time from days to minutes.

Spare Parts Ordering

  • Recommends compatible parts, availability, and pricing using part numbers or models, reducing errors.

Upselling & Cross-Selling

  • Suggests upgrades and related products based on purchase history to boost revenue.

Service Scheduling

  • Lets customers book service visits or locate nearby centers—ensuring timely support.

Order Tracking

  • Provides real-time shipping updates, lowering order-related queries and agent load.

HubSpot CRM Integration

  • Creates tickets, tracks inquiries, and uses history for personalized support.

SAP S/4HANA Integration

  • Manages orders, inventory, and service via real-time ERP data for efficient operations.

Phase-Wise Implementation

The AI assistant was implemented in phases to ensure a smooth transition and validate the system before full deployment. Here's the approach :

Phase 1. Internal Co-Pilot Deployment (4 Months)

  • Plan and validate the AI assistant’s capabilities in a controlled, internal environment.
  • Data Preparation : Collect and structure 2 years of historical customer interaction data, including past conversation logs, support tickets, product manuals, FAQs, and technical PDFs.
  • Training : Train the AI on industry-specific terminology, common customer queries, and product details from manuals and technical documents.
  • Initial Integration :
  • Integrate the assistant with HubSpot CRM for ticket generation and tracking customer interactions.
  • Integrate with SAP S/4HANA ERP for real-time spare parts and order tracking.
  • Conduct red-team testing to identify potential vulnerabilities, including hallucination testing for AI-generated responses to ensure no sensitive information leakage.
  • Co-Pilot Deployment : Deploy the assistant as a co-pilot for customer support agents to help them retrieve accurate responses in real-time, referencing documents like FAQs and product manuals.
  • Outcome :
  • Agent efficiency improved by 30% through faster response support.
  • Internal testing enhanced intent recognition, troubleshooting, and integration with manuals and FAQs.

Phase 2. Fine-Tuning & Optimization (2 Months)

  • Improve the AI’s performance based on real-time data and refine its capabilities.
  • Data Analysis : Analyze real-time customer-agent interactions and feedback to improve the AI’s ability to handle complex queries. Additional product manuals, FAQs, and knowledge articles are continuously added to the dataset.
  • Training Updates :
  • Fine-tune the assistant to handle slang, typos, and nuanced queries, improving its ability to process informal language.
  • Expand its capability to provide more personalized recommendations by training it on customer profiles and past interaction history.
  • Quality Assurance : Perform extensive quality assurance and stress testing to ensure smooth integration with HubSpot CRM and SAP S/4HANA ERP, ensuring the assistant can access and reference relevant documents (FAQs, PDFs) in real-time.
  • Implement a comprehensive enablement program to re-train customer support agents on the AI assistant’s functionalities and provide them with tools to smoothly transition to the new system.
  • Outcome :
  • The assistant achieved 85%+ intent accuracy using text lookup and semantic vector matching, cutting response times to under 30 seconds.
  • Improved access to manuals and FAQs enabled better handling of complex queries and personalized support.

Phase 3. External Deployment (5 Months)

  • Expand the use of the AI assistant to external customers, making it publicly accessible.
  • Wider Deployment : Deploy the assistant across the company’s support channels (website, mobile app, and service portals) to engage with customers directly.
  • Establish an escalation SLA to ensure critical queries are promptly transferred to human agents when necessary, maintaining customer satisfaction and service continuity.
  • Enhanced CRM & ERP Integration : Ensure seamless integration with HubSpot CRM for automated ticket generation and real-time customer feedback collection, and SAP S/4HANA ERP for live product ordering, warranty processing, and spare parts tracking.
  • Data Utilization :
  • Ensure the assistant can pull data from knowledge bases, including manuals, PDFs, and FAQs, to resolve customer issues and provide real-time information.
  • Train the assistant to offer personalized warranty processing, spare parts ordering, and live order tracking, leveraging product manuals and specifications.
  • Outcome :
  • The assistant autonomously handled 48% of support queries, easing call center load and boosting efficiency.
  • Real-time access to manuals, FAQs, and warranty info enabled faster resolutions and improved customer satisfaction.

TechStack

AI & NLP

  • OpenAI GPT-4, LangChain

CRM

  • HubSpot

ERP

  • SAP S/4HANA, MSQ/warehouse

Data & Retrieval

  • Pinecone, PyMuPDF, PostgreSQL

Backend

  • Python, FastAPI

Automation

  • SAP CPI, AWS Lambda

Cloud Infrastructure

  • AWS

Results & Business Impact

The shift from a rule-based flowbot to an AI-powered customer support assistant delivered measurable improvements in efficiency, cost savings, and customer engagement.

Metric Before (Flowbot + Agents) After AI Assistant Impact
Monthly Queries 11,000 (Only 20% fully automated) 5280 fully automated and others are partially solved 48% automated
Support Team Size 14 agents 8 agents to handle complex queries 42% reduction
Annual Support Cost ~$0.885M ~$0.56M $309K savings (≈36.7%)
Spare Parts Identification Accuracy ~70% ~95% 25% improvement
Cross/Up-Selling Revenue ~$280K/year ~$550K/year $270K increase (+ 96.4% )
Customer Satisfaction (CSAT) 6.5/10 8.4/10 +1.9

Key Highlights

48% of customer interactions handled autonomously, enabling a leaner yet more responsive support setup.

~$309K reduction in annual support costs, while improving accuracy and personalization.

Cross-sell and upsell revenue almost doubled, driven by real-time customer profiling and contextual offers.

Enhanced agent productivity, allowing remaining team members to focus on high-value or complex cases.

Team Composition

  • Project Manager: 1
  • AI/ML Engineers: 3
  • Backend Developers: 2
  • Cloud Architects: 1
  • Data Analysts: 2
  • UI/UX Designers: 1
  • Customer Support Specialists: 3
  • QA Engineers: 1

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