The company specializes in designing and manufacturing high-precision actuators for industrial automation, aerospace, and robotics. The company supplies actuators to over 2000 global clients, including OEMs, system integrators, and maintenance providers. With a strong reputation for reliability, the company aimed to boost customer service efficiency by replacing its flow-based assistant, as it was facing issues with its limitations.Shape
Global, with operations in North America, Europe, and Asia
High-precision electromechanical actuators (roller-screw and ball-screw) for industrial, heavy machinery, aerospace, and robotics applications
The client initially relied on a flow-based assistant to handle support queries, but as their customer base expanded, the system began showing critical limitations. Despite automation, over 80% of queries still required human intervention, handled by a 14-member support team, resulting in a high annual support cost of $0.885 million.
Key challenges included :
It struggled with typos, slang, and complex queries, resulting in robotic and frustrating conversations.
Updating the assistant to handle new products and use cases was time-consuming and inefficient.
Around 30% of customers had trouble finding the right parts, and warranty claims took 1–3 days to process.
Customers had to describe issues manually, causing delays in resolution.
The assistant couldn’t offer personalized recommendations, missing chances for cross-sells and upsells.
To overcome the limitations of the flow-based assistant, the company shifted to a more advanced GenAI-powered customer support assistant. This solution leveraged the latest in AI technology, combining OpenAI GPT-4 with Langchain for natural language understanding and intelligent response generation.
The AI assistant was implemented in phases to ensure a smooth transition and validate the system before full deployment. Here's the approach :
The shift from a rule-based flowbot to an AI-powered customer support assistant delivered measurable improvements in efficiency, cost savings, and customer engagement.
Metric | Before (Flowbot + Agents) | After AI Assistant | Impact |
---|---|---|---|
Monthly Queries | 11,000 (Only 20% fully automated) | 5280 fully automated and others are partially solved | 48% automated |
Support Team Size | 14 agents | 8 agents to handle complex queries | 42% reduction |
Annual Support Cost | ~$0.885M | ~$0.56M | $309K savings (≈36.7%) |
Spare Parts Identification Accuracy | ~70% | ~95% | 25% improvement |
Cross/Up-Selling Revenue | ~$280K/year | ~$550K/year | $270K increase (+ 96.4% ) |
Customer Satisfaction (CSAT) | 6.5/10 | 8.4/10 | +1.9 |
48% of customer interactions handled autonomously, enabling a leaner yet more responsive support setup.
~$309K reduction in annual support costs, while improving accuracy and personalization.
Cross-sell and upsell revenue almost doubled, driven by real-time customer profiling and contextual offers.
Enhanced agent productivity, allowing remaining team members to focus on high-value or complex cases.
The AI assistant has significantly lightened our support team’s workload. Our agents can now focus on complex queries, while the system handles the rest efficiently. It's been a game-changer in how we operate daily.
We were initially skeptical about moving away from our flowbot, but the shift to a GenAI-powered system exceeded our expectations. From cross-selling gains to faster support resolution, the ROI is clear.
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