Congratulations! You have successfully launched your first-ever Shopify eCommerce website!
Now it is time to achieve the exceptional growth you `would have wished before launching it. Yes, your next goal is to take the website to the next level and make it absolutely perfect for your users and your business. What more you need at this stage? That’s the simple question which you might ask yourself.
Confused…? Nevermind! Let us explain this in detail. While launching your website, you may have skipped a lot of potentials things, such as customization, integrations, installation, and more, to give a smooth start to your website. In our previous articles, we had suggested some of the top and the most crucial Shopify Store Setup Checklist, which describes the essentials things to do before launching the eCommerce Website.
Now, as your website is successfully launched, I have come with some added list of things. The list includes some of the top apps and plugins to help you achieve better growth and take your website to the next level. So, let’s begin with the small introduction of Shopify Apps.
What is the Shopify App?
When you have a Shopify store in place, you need some added plugins to enhance the features and functionalities. It will ensure that your Shopify store gets extended functionalities that meet your needs and help you with competitive advantages. Shopify has its own app store, though it does not restrict users from integrating third-party apps. You can download plugins from the Shopify store as well as utilize third party libraries or plugins.
These plugins can be free as well as paid. You need to download the app as per the need. These apps are suitable for merchants as well as for designers and developers.
Design & Development Optimization
Shopify App Bridge
Apart from helping users with controlling the Shopify UI elements, it can help you with plenty of other things such as;
- Design page top bar
- Customized page title, breadcrumbs, and buttons
- Loading indicator
- Resource pickers, to help merchants out with product, variants and collections selection
Shopify Plus comes with extended and more premium features that help merchants expand their businesses to the large extent. It has plenty of things to offer.
What Shopify offer your;
- Advanced apps with premium designed for large companies and high growth merchants
- Checkout customization to bestow merchants with more control over the branding
- Integrate custom Apps with additional API calls
- Specially designed for a big brand, the Merchant Success Program
- Get your eCommerce site online faster with third-party integrations, thanks to Launch Engineer
- Create as many staff accounts as needed and grow your personnel that too without investing any additional cost
- Shopify Plus Academy, loaded with self-guided training to help you grow you business more proficiently and efficiently
Similarly, there are plenty of benefits you have with Shopify Plus. However, it does require if you at the initial stage. You keep up with the standard version of it. When you wish to grow your business and want to reach a broad audience, adopting Shopify Plus will help.
The Scripts Editor
Written in Ruby, the Shopify Script Editor is a development app which enables developers to create personalized customer experience by setting a custom logic to tailor the user experience based on the individual’s lined items, shipping, and payment scripts. You can provide personalized discounts to your potential users.However, this app is available to Shopify Plus members only, developers cannot get this for regular Shopify store.
The Shopify Scripts are available in three different types, they include
- Line item scripts
- Shipping scripts
- Payment scripts
Line item deals with a line item in the cart, and it works to change prices and grant discounts instantly.
Shipping scripts deal with shipping, such as changing the name, show, hide, reorder shipping method, and even offering discounts on shipping rates.
Payment Scripts deals with payments and can do the same such as rename, show, hide or reorder payment gateways.
Polaris is the design app, helping merchants with the attractively designed website. Basically, it has a set of comprehensive guidelines and principles which help designers create something outstanding apps for Shopify. You get a range of building blocks that create a personalized app suitable to the merchants’ requirements. Importantly, it does not have any learning curve.
The Polaris Design System holds the following things;
- Guidelines to create Shopify admin apps
- Content guidelines to improve user experience
- Design guidelines with resources on using colors, typography, and illustration
- Patterns helping in arranging the page layout
Slate is a command-line tools which enables developers to create and build quality Shopify themes. At the same time, the tool has been designed to keep up with the workflow, including speeding up the development, testing, and deployment processes.
Top features of Slate;
- Webpack for dependency management
- Simple and easy deploy environment
- Babel enables ES6+ support
- Safe watch and deploy
- Local asset server for development
- Asset minification
- Local SaaS compilation
- Easy configuration via slate.config.js
- Starter Theme
Content & Product
Oberlo helps to find the top trending products and sell them through your Shopify account. You have to follow three steps: find the products from other channels and add them to your Shopify store; get benefits of Oberlo’s network of suppliers and ship the products directly from the supplier’s warehouse to your customer’s doorstep. This way, you don’t need to take any pressure regarding the shipping.
Top points of Oberlo
- Drop shipping business for no cost
- Absolutely free
- Product statics in detail to check the potentials
- Free extension for chrome
- Order tracking
- Sales dashboard
- Customized product page
- 24/7 customer support
- Inventory and price auto-update
- Pricing Rules
- Bulk Solver
- Multiple users
Integrate AMP with Shopify Analytics, and you will get a swing in your sale and the benefits of search-engine, given to amped page in mobile search results.
Here are the top benefits you get;
- Reach larger audiences
- Get enhanced mobile traffic
- Increased conversion rate
- AMP homepage
- Phenomenal page-speed
- Buy now button
- Customized menu link
- Mobile page speed optimization
Langify simply enables your Shopify store to reach millions of customers around the world by translating your online store into any number of language.
Benefits you have with Langify
- Reach customers around the world without a language barrier
- Increase website traffic
- Put your store to any search engine
- Translate website to any language without any requirement of coding
- Features of Langify
- Automatic language detection
- Customizable language switcher
- Multiple domains per language
- Full SEO support by translating everything including Meta Tags
- Import/Export of translations
- All language support
SEO IMAGE OPTIMIZER
With SEO IMAGE OPTIMIZER, you get the chance to attract a number of users traffic from Google image search that too for absolutely free. In just a couple of clicks, you are going to get a good SEO ranking.
According to the survey, Google image is the second most searched engine in the world, while Moz says that “26.79% of searches take place on Google Images,” which outnumbers any of the search platforms.
Utilize the all-in-one WhatsApp plugin and get the most out of it for the Shopify store. You get plenty of benefits using WhatsApp chat plugins provided by the Shopify store.
Top benefits of WhatsApp chat;
- Instant live WhatsApp Chat
- Recover your lost cart
- Instant sharing
- Make your customer your promotor
- Help customers with live chat support and increase conversion ratio
- Send a direct and personalized message to your customers
Privy ‑ Exit Pop Ups & Email
Make most of your website visitors your customer and subscribers with Privy ‑ Exit Pop Ups & Email. Privy is a free suite of conversion and email marketing tools, which along with some other features like exit-intent driven popups and banners, help you grow and preserve email lists collected from the Shopify store.
Benefits of Privy
- Mobile-friendly display types
- Display coupon code through popups
- Run automated A/B tests
- Add free shipping bar
- Seamlessly sync new contacts to most email marketing services, including MailChimp, Klaviyo, Bronto, Conversio, etc.
In simple words, Conversio helps you automate your email marketing. The tool utilizes powerful segmentation, which enables you to send emails to the right audience at the right time. It makes your audience feel like something personally conveyed to them, and that gives a bit of emotional touch. Being a smart email marketing tool, it helps you with improved conversion ratio by following the customers’ journey right from automated receipts, abandoned cart emails, and follow-ups.
Key features of conversio
- Abandoned cart emails
- On-brand receipts
- Recipes for automation success
- Visual product reviews
- Email newsletters
Google Ads & Google Shopping
Integrate the most advanced, innovative, and powerful marketing automation tools and improve your marketing strategy. Get out of the Google Shopping tool and initiate the re-marketing campaign effortlessly. In just a few minutes of installation, you get a complete automated marketing tool that is based on Machine learning and big data.
You get to search, display, and re-targeting Google ads for free after you finish the Clever google Ads installation. Besides, you will get the following things;
- Keywords generation
- Search Google Ads
- Display Google Ads & Banner creation
- Re-targeting Google Ads
You can also choose to have a premium plan which offers a significant number of benefits, features, and functionalities. They are as follows;
- Dedicated Account Manager
- Dynamic Re-marketing Ads
- Google Shopping Ads
- Product & Category updates
- Weekly report
HubSpot built-integration for Shopify will bring a plethora of benefits. First, it brings inbound to your marketing mix, which generates more traffic with paid and organic search, creates a brand, and enhance revenue from the current customer base. Not only that, the integration will be helpful for many reasons. Here are the details;
Shopify integration with HubSpot is functional with all versions, including the free CRM provided by Shopify.When you connect HubSpot and Shopify, customers, products, and deals will be synced automatically.
Now, you can;
- Sync turns into data
- Gives you powerful marketing signals
- Upgrade marketing with data
- Create an abandoned cart email
- Personalize and automate marketing
- Build a brand your customers love
- Easily integrated with Facebook, Eventbrite, adwords, facebook ads, etc.
Get one, and all marketing features like email, SMS, Messengers, push notification, and much more with Omnisend. The app helps you automate the purchase funnel with fully automated, personalized emails and SMS messages, which you can win you a great many things like trust, increased retention rate, more new customers, and much more. More than that, it does require to have strong technical skills to operate -does not involve any tedious work, comes with single-click Shopify integration, email templates & automatic product import. Your job is simple here.
It does not help you with email marketing only, it handles all your marketing activities spread across multiple channels.
Benefits you have with Omnisend
- Send emails, SMS and push notification to the right customers at the right time
- Add SMS messenger into your automated workflows
- Take a follow up by syncing subscribers segments to Social Media channels like google and facebook ads
- You need to set up once, rest assured to the Omnisend
- Greet your shoppers right after sign up
- Help with the order confirmation and cancellation
- Keep in contact with shoppers post-purchase with a series of messages, specially designed to drive sales
Want to grow you email list? Sumo is the best option you have today. The tool helps merchants to increase conversions, generate more sales for Shopify stores. It has a large customer base with more than 37000 sites utilizing the tools and gets benefits.
Top benefits of Sumo
- Increase average order value
- Unique discount codes
- Reduce cart abandonment
- Convert window shoppers
- Grow your email list
- Free customer support
- Secure and SEO-friendly
- Easy to get started
- Easily integrated with;
- Campaign Monitor
- Constant Contact
OptinMonster brings a great list of benefits for Shopify merchants. You can grow your email list, reduce cart abandonment, improve on-site conversions, and increase your eCommerce revenue by integrating the tool with your Shopify website.
Here’s a list of top features which you get after opting OptinMonster;
- Geo-location targeting
- Referral Detection
- Onsite Retargeting
- Onsite Follow up Campaigns
Top benefits of OptinMonster
- Grow your email list with excellently targeted email popupsreate leads and sell to them later
- Increase sales conversions with timely exit and coupon popupsduce cart abandonment
- Exit intent to show a pop up at the precise moment a visitor is about to leave your store
- Show targeted offers to shoppers based on items in cart, cart value, current page & more
- Increase page views by driving traffic further down the funnel
At times you find that there is a large number of users coming to your website, but very few engage with it. Why…? That’s the larger question, but has a straightforward answer, “Trust.” Yes, this is the main reason why people don’t trust on a new website which just launched in the market.
That’s when we need something curable mantra to convince visitors that we are as trustworthy as any other website on the internet. And, that’s where comes to TrustPulse! As the name suggests, it helps you to get real-time customers’ activity.
When any new customers visit your website, the TrustPulse will automate social proof and help you know the real-time customer activity through a notification on your website. The notification will help you understand where your customer is leaving. That’s an excellent opportunity to instantly add credibility and solidify your reputation in the eyes of a new visitor.
Reward you customers and get incredible benefits with a robust referral program. Something referred by friends or known person creates more valuable trust between brand and customers. Means mouth influences 80% of buying decisions. The Referral Candy has something convenient and effective referral program for your website.
- The tool will initiate a referral program
- You will have full control over all pieces of stuff
- Control emails to offer landing pages to oppopupstomize your referral emails with our email editor
- Bestows you with drag-and-drop OR HTML/CSS editing
- Full control of the referral rewards and incentives – choose whatever you want to provide
- Automated rewards payout
- Important Metrics and Reporting on the Dashboard
- Customer Support and Simple Setup Process
- 30-Day Risk-Free Trial
Smile.io is something similar to Referral Candy, it helps you encourage your potential shoppers to increase engagement with your website.It offers three simple ways which include;
- Loyalty points program
- Referral program
- VIP program
A smile brings you the total rewards solution that is flexible, elegant, and makes managing things easy. Just integrate it now and more benefits.
Plug-In SEO helps you with ranking by earning more organic traffic for you. You have options to discover ways to increase SEO ranking on various search engines. Interestingly, the tool can be integrated with all Shopify plus and just Shopify.
Benefits of Plug-In SEO for Shopify
- Improve SEO Rankings
- Drive More SEO (Free) Traffic
- Increase Your Store Sales
- Features of Plug-In SEO
- Meta Titles
- Meta Descriptions
- Advanced Structured Data (JSON-LD Schema Markup)
- 404 Broken Links
- Multilingual SEO
Sales & Conversion
Wishlist Plus is the best wish list app that enables customers to bookmark their favorite products and return where they left off previously.
Benefits of Wishlist Plus
- Help customers bookmark their favorite products
- Help to pick up where they left off previously
- Increases conversion ratio by 20 to 30%
- Per purchase spending ratio increases by 30 to 50%
- Features of Wishlist Plus
- Easy customization
- Seamless integration
- No login required for shoppers
Sales Pop Master ‑ Countdown
Facing low conversion challenges? Just put in Sales Pop Master and get the issue solved. Yes, it does this by increasing add-to-cart and boosting checkout rates for eCommerce websites.
Features of Sales Pop Master
- Quick view mode
- Social Proof
- Countdown timer
- Countdown stock
- Show products in the cart
- Detailed report
PushOwl Web Push Notifications
PushOwl, one of the most trusted and high-rated tools called push notification app, helps the business achieve marketing goals to the extent. It increases customer retention rates to the Shopify merchants. Importantly, it works straight out of the box that, too, without any further setup.
Benefits of PushOwl
- Abandoned cart recovery
- Engage user through push notification
- Direct Marketing
- Campaign Reporting
- Cross-Platform support
- Unlimited Subscribers
- Back in stock Alerts
Personalized Recommendations The app is handy in terms of providing customized user experience. It sends personalized recommendations to the individual users based on his/her activities on the Shopify store. It does it using an AI-based tracking system and analyzing power.
Features of Personalized Recommendations
- Product Recommendations
- Personalized Emails
- Performance Tracking
- Campaign Banner Lists
- Automated Emails
- Mobile API
Benefits of Personalized Recommendations
- Personalized Product recommendations in real-time
- 15% increase in sales
- Advice and suggestion like good-old friends
- 14-Day free trial
- No setup required
- Display relevant products
Integrating Product Reviews app to your Shopify website, you enable the website to add customers’ reviews for the products. It helps you engage the users and encourage sales.
Top Features of Product Reviews
- Theme-Friendly design
- Easy customization
- Bulk Actions
Benefits of Product Reviews App
- Increases sales
- Customizes design and layout of the reviews given by users
- Reviews scores visible on Google searches
Discounted Upsells – Upsell
Discounted Upsells helps you properly execute the oldest sales technique and boost sales graph. It enables you to boost the morale of customers and encourage them to buy more with a specifically targeted offer.
How Does It Encourage Customers
Let’s understand it through some of the examples of how Discounted Upsells functions;
- Buy one, get one free (BOGO)
- IF you Buy two, get 50% off of another one
- Buy four pairs of sneakers, get a couple of socks for free
- These are correctly executed by the tool.
- Importantly, it requires a few minutes of setup.
Conversific ‑ Store Analytics
Conversific is a new kind of analytic tool which helps Shopify merchants optimize the traffic and conversion, gather data, and grow online sales by analyzing the collected data.
Features of Conversific Store Analytics
- Report Packs -for eCommerce analytics
- Benchmarks -to help merchants put numbers into perspective
- Insights – kick start business with personalized to-do-list
- Product & Customer Analytics -to uncover the product insight and generate high revenue
InstaFeed – Instagram Feed
Make your business known to all, increase traffic, and drive actual sales by adding custom shopable InstaFeed -Instagram feeds to your Shopify business website.
Top features of InstaFeed – Instagram Feed
- Image and video support
- Compatible with all themes and devices
- Fully responsive
- Fully customizable
- Filter posts by hashtags
Top Benefits of InstaFeed – Instagram Feed
- Keep content of your store fresh
- Create social proof and convert visitors into customers
- Save time with displaying something small and interactive
- Customer care on the go
Snapppt, as the name suggests, it works to connect or integrate your Shopify website with your Instagram Page. You serve many purposes using this tool, for example, converting your Instagram followers into customers and bridging the gap between the two platforms -Instagram and Shopify website.
Benefits of Snapppt
- Increase sales and revenues
- Link Instagram images with products
- Reach maximum number of customers
- Offer visual marketing analytics
- Ease of using and setup
- 100% free
The more you connect with your users, the better it is for getting new customers and increase conversions. Social Photos help become more social with your customers: ask for your customers’ photos, compile them with the products, and share on a social platform with your products. ‘Social photos‘ help you process things which require.
Features of Social Photos
- Content Pre-Moderation
- Community Page
- Shoppable Customer Photos
- Remove Socialphotos branding
- Product galleries
Let your customers buy good while on chat! That’s possible when you integrate your Shopify account with Messenger.
You get plenty of benefits using it. For example;
- Allow customers to browse products
- Let them purchase from the Messenger
- Customize the message, title, and button that customers interact with
- Send shipping or order updates directly through Messenger
Similarly, you can do plenty of things using the Messenger. So, get it now and earn the benefits your business deserves.
Users are looking for something that provides them faster and efficient services. No more complex boxes to fill out personal details, just one click and job is done. One-Click Social lets your users get the same solutions. By using this tool, your users get single-click sign-up facility with the following Social Networks;
The potential of WhatsApp is not hidden to anyone. Everyone uses this Social network channel for various purposes. Businesses are also exploring its possibilities and integrating it to earn the maximum benefits. WhatShare is one of the WhatsApp sharing tools which do a number of things for the business.
Benefits of WhatShare
- Boosts store visibility
- Customizable through the theme editor
- Track how WhatShare performs
- With Add-on, you can increase sharing even further
- It’s Free
Shipping and Deliveries
When you want to do something exceptional in your business and earn maximum profits, tools provided by Shopify or third party vendors do this for you. Shopify Payment does something similar to you. It helps customers make payments using the most straightforward way, eliminating all hassle that might occur to users.
Benefits of Shopify Payments
- Seamless integration
- Removes extra transaction fees
Spocket a drop shipping app that enables you to add products to your Shopify website from the top suppliers from the US, Europe, Canada, Asia, and more.
Benefits of Spocket
- Branded invoicing
- Automated Selling
- Faster Delivery Times
- Get the Highest Discounts
- Auto-Updated Inventory
- One-Click and the Order is placed
- Real-time order tracking
Store Pickup + Delivery
Store Pickup is a fully-featured and customized app that encourages users or customers to collects their orders from nearby stores or collection centers. With this app, you can;
- Encourage customers to collect the order from a nearby store and save money on shipping
- Let customers choose the nearest store, or they are comfortable with
- Help customers with local delivery options such as preferred date, time
Top features of Store Pickup + Delivery
- Store Pickup
- Local Delivery
- Set waiting time after placing an order before pick up/delivery
- Able to arrange to pick up/Delivery only mode
- Give pick up/delivery conditions based on price or weight
- Support themes which use Ajax Cart
- Translate into other languages
- Provide brilliant UI and smooth user experience
Easyship enables merchants to have direct access to thousands of courier solutions and ship products across the globe at the reduced cost.
- With Easyship you save plenty by accessing more than 250 shipping solutions
- You get benefits upto 70% discounts on shipping rates
- Sync orders and print labels in one click
- Automatically update
- 24/7 support
- Besides, you get;
- Simply Shipping and Save
- International order confidently
- No subscription or monthly fee
- Offer calculated rates at checkout
Shippo is similar to Easyship, but it has a bit of difference in terms of features and benefits. It helps merchants with discounted shipping rates, printed labels, and helping customers with tracking info.
With Shippo, you get;
- Better shipping rates
- Discounts with USPS, DHL Express, Sendle, Fastway Australia, and CouriersPlease
- Up to 29% saving on FedEx shipping service
- Connect with 50+ carriers, ship around the world
- Besides, there are various other benefits which include;
- Transparent tracking
- Positive post-purchase experience
- Deliver a seamless branded experience
- Instant customer support
EzySlips ‑ Shipping Automation
Helping businesses or store owners to fetch orders data from various eCommerce stores, including Shopify, Magento, Opencart, CS-cart, Shipway. In case you have partnered with third-party shopping sites or marketplace. The app is fully featured and loaded with all of the significant couriers/logistics companies which enable the merchants to set up any couriers/Logistic companies to fulfill APIs credentials quickly.
- Automate shipment process
- Reduces manual activities
- Order from Shopify store imported automatically
- Process orders in bulk
Besides, it has many other features and functionalities which help merchants gain more benefits.
Sending professional invoices to users create credentials, and with Invoice Hero, you earn a reputation for your brand. When you deal international market, issuing invoices play an integral in terms of establishing your brand reputation.
Top Benefits of Invoice Hero
- Sales invoices for international orders
- Prepare invoices in multiple currencies
- Helps with business legal information
- Customize invoices
Customer Engagement and CRM
Agile CRM helps businesses by boosting sales utilizing the latest web engagement tools and marketing automation. It smartly deals with exit intent, and perfectly popupopupsount offers to customers when they are supposed to leave the store.
Here’s what you get from Agile CRM
- Reduce cart abandonment
- Run smarter campaigns
- Web-engage visitors
- Increase offline engagement
- Web analytics to track your customers and score them based on the action
Turn your eCommerce data into sales with the useful tool Metrilo. Metrilo helps you with Easy data-driven decisions, Identify growth problems, and Skyrocket customer retention by bringing and initiating instant ecommerce analytics, robust CRM, and email marketing.
Here’s what you get
- Insights to optimize your marketing
- Key sales metrics and performance at a glance
- Real-time revenue reporting
- Comparison of marketing channels
- Comprehensive customer profiles
- Understand buyers
- Manage your entire customer database
- And, so much more.
Known as Supercharged Customer Engagement & Support platform, Interakt helps you with the right set of marketing tactics. You can;
- Capture new leads
- Manage your existing leads and customers
- Engage with E-mail automation and marketing
- Web / Push Notifications
- It also builds a brand reputation among customers, helping them with;
When it comes to building trust between brand and customers, independent reviews, visual marketing, loyalty programs, and to name just a few are the essential ones.
Yotpo does the same for Shopify merchants by leveraging reviews, photos, and Q&A throughout the buyer journey and across social platforms. All these pieces of stuff result in building strong trust between merchants and customers, drive high traffic, and increase conversion.
Benefits of Yotpo
- Collects customers’ reviews, ratings, photos, and Q&A
- High conversion rate
- Showcase customer content on site
- Showcase rating and drive high-intent traffic
- Best reviews shared across network channel
- The brand community using customer content
- Better business decisions
HelpCenter, as the name suggests, provides a list of FAQs on a page to help customers to get the answered question right here. The FAQ page provided by HelpCenter will have precisely built, easy to use, content-rich FAQs that users would love to find answers themselves.
Benefits of HelpCenter
- Answer all questions to customers
- Save time by exporting-importing FAQ content feature from several stores
- Instant support to customers
- Create three layers, easy to navigate FAQ page, which soothe across all devices
- FAQs contain searchable questions
Easy Contact Form
Getting your customers filled with the contact us form is a challenge, you cannot deny that. Customers look for simplified Contact Us form, which involves no complicated procedures to follow. Easy Contact Form does the same for you.
- Easy Contact Form helps you
- Create a responsive and embedded contact form
- Lets customers contact you privately
- Provide multiple forms also available with our premium option
Besides, there a plenty of other benefits of using Easy Contact Form. For more information, you go through the Shopify App Store.
Apps and tools for the Shopify website are all meant to help you make the site more unique and user-friendly. However, not all tools and apps given here will be suitable for a single website only. The use of apps and tool will depend on the type of website and business you are dealing in. Select the tools smartly, if needed, take export suggestions and get the benefits of these apps for the betterment of your website.