If you’re thinking of going online, you need to start thinking about the budget which you might need to invest. Having a website as a face page for your company or product is one thing, but creating a web page with added functions to engage viewers and convert them into revenue is what you need. To cap it up, you need PHP web development services to attract viewers and turn your web page into a functional web marketing platform.
E-Commerce, as it stands, is the desired medium for reaching out to a much higher section of consumers. Your product or company needs a customer base to expand, and there’s no better way to do that than by hosting it online. You’ll need to attract viewers, the right viewers. If your product is edible, you don’t want viewers looking for second-hand cars. So, you need the right marketing strategy. PHP web development can be costly, but not in all cases. Here are top 5 tips to keep cut the budget without cutting on online hit and conversion ratios:-
Product branding is all about making your product stand out over another substitute product. Advertising the product creatively and intelligently can get you a huge head start above any other peers you have in the market. Before developing your website, sit and develop a proper advertising and branding strategy. Getting the right viewers will require SEO and SMO. Do make sure that you check these boxes right from the start.
Getting a website done and then going for designing is a mistake which most start-ups and even companies do. Build your website the way you’ve planned your marketing strategy. Your website design must reflect how you want to project your website. For example, if your company provides a particular service, your website must have everything that a viewer might need regarding that service. Intuitive website interface designed according to a would-be consumer is a must, added creative touch-ups are better.
PHP is one of the most common languages used for websites. It can be embedded within HTML thus leading to an engaging website interface and stronger conversion rates. This is an open source language, so it is free to use and customize. You do not really need to hire PHP developer from around you. Instead, if you already have the design and functions figured out, just outsource it to a professional PHP developer to get it done.
No matter how good your website looks and how many interesting functions it has, you need strong and relevantly rich content to keep a viewer hooked long enough for a conversion. Think of it this way; you have a nice face page leading to the homepage. But if the content in it is not up-to-the-mark, the viewer is lost. (Tip 4.1 – Get the content done before hosting the full website. Make sure your web page has started gaining from SEO.)
PHP web development can make or break your online strategies. So make sure you have the right strategies in place before going for something bigger. It’s all about the small details.
A little less than 6 years ago, Bluetooth was primarily the medium of exchanging data from the user of a phone to another. It was comparatively easier to transfer data this way. User could send more than a Gigabyte of data all in one go. But times have changed and so have technology which has elevated multiple times. The advent of beacon technology has made it easier for companies to advertise their products and services. Companies are working towards enriching beacon development on a much wider scale these days.
Just like the functioning of a regular beacon, the iBeacon designed exclusively for Apple smartphones aims to bridge the gap further between buyers and sellers. So you move into a new apparel store and your phone vibrates. You pick it up only to find that the seller has identified your presence and sent you a message. The message might contain promotional advertisements or information on new arrivals.
Have you heard about Bluetooth Low Emission devices? iBeacons are minute transmitters that work on BLE technology. The advancement of Beacon development has enabled retailers to send their potential customers to send a message as soon they enter its range. With a range of about 300 feet, iBeacon works on the same principle of a Beacon transmitter deployed in wars. They inform a party about the oncoming of their opponents.
Not. Retailers don’t mean to kill you when you enter their range. This is a newer marketing strategy that works in compliance with advanced beacon development. iBeacons can connect to any portable Apple/Google device, be it a smartphone or a tab. These are generally hidden in areas where you cannot spot them easily. Airport or museum authorities can want to send a single piece of information to a larger crowd.
Beacons can be used to detect positions of a particular portable device. This can be used as a connecter to potential Beacon targets. Museum authorities might want to know the average time sent by a family within the museum. Recent beacon development allows device owners to react to the information that they have just received.
Beacons can be used for navigation and broadcast large amounts of information with ease. BLE technology consumes lesser energy as compared to normal Bluetooth and is cheaper compared to normal connectivity devices.
Although technology giants such as Google and Apple make devices compatible to Beacons, they don’t really make any. Facebook also makes use of beacon development to detect locations and deliver relevant information. Manufacturers of Beacon are constantly working on raising the effectiveness of using one.
As of now, recent Beacon development finds application in places where customer information is required on a large scale. This can even be used to detect lost or misplaced devices within the range. Say that you are willing to know about the latest product launch of a particular brand of apparel. Simply step into their store and Beacon will send you all relevant information that the company wants you to know.
If you have a store that has opened recently and you want more customers, simply employ beacon technology. Beacon development is gradually on the rise and very soon you might not even want to use Bluetooth ever! Need to know more details? Feel free to contact Aglowid IT Solutions at email@example.com.