Industry
Fashion, E-commerce
Project Type
E-commerce Website Development
Platform
Web (Shopify)
Country
United Kingdom
Duration
3 Months
Team Size
4
Client
Picante, a UK-based contemporary fashion brand known for its stylish and trendsetting collections.
End User
Fashion-conscious individuals seeking a dynamic online shopping experience for contemporary clothing and accessories.
Problem Statement
Picante, a contemporary fashion brand, needed a dynamic and user-friendly e-commerce platform to present their stylish collections and engage their fashion-conscious audience. The goal was to create an online store that not only attracted customers but also ensured smooth transactions and long-term customer retention.
Challenges
- Unique Brand Expression: Picante's distinctive, vibrant fashion style required a platform that visually echoed their boldness and creativity.
- Customer Engagement: Designing features to keep users engaged throughout the shopping journey, from product discovery to checkout.
- Diverse Product Presentation: Creating an effective way to display different collections and sale items without overwhelming users.
- Payment Integration: Implementing a secure and flexible payment system that supports various payment methods and ensures fast, secure transactions.
- Mobile Optimization: Ensuring a responsive and visually consistent experience across various devices, particularly mobile.
- Customer Reviews & Social Proof: Integrating customer reviews and social media elements to build trust and enhance purchase decisions.
Our Solutions
We delivered a comprehensive Shopify store tailored to Picante’s needs, with a focus on engaging customer journeys and enhancing operational efficiency.
Features
- Custom Design Layouts: Created distinctive layouts that reflect Picante’s energetic brand while making navigation intuitive for users.
- Engaging Product Displays: Developed dynamic product pages that incorporate rich media, including image zoom, video integration, and 360-degree views, helping customers interact with products more effectively.
- Flexible Payment Solutions: Integrated multiple payment gateways to accommodate diverse customer preferences, ensuring a smooth and secure checkout process.
- Mobile-First Development: Prioritized mobile design, ensuring the site performs seamlessly on smartphones and tablets, supporting the increasing number of mobile shoppers.
- Social Proof and Reviews: Added a review system and integrated Instagram feeds and other social media elements to enhance credibility and customer interaction.
- Analytics & Reporting: Implemented advanced analytics to track customer behavior, sales patterns, and conversion metrics to inform future marketing efforts.
Core Team
- Shopify Developers: 2
- QA Tester: 1
- UI/UX Designer: 1
Impact
25% increase in conversion rates within the first two months of launch.
37% rise in mobile transactions, reflecting the success of mobile-first optimization.
22% reduction in cart abandonment, boosting overall sales.
