Mowly is a mission-driven product brand with one motive – to make staying healthy a joyful experience. They use adaptogens as the main ingredient to develop some of the most healthy and flavoursome health bars that work as a much more appealing alternative to tasteless pills or powders that need to be swallowed. The founder – Grace Taittinger, came up with this idea and connected with various nutritionists, naturopaths and pastry chefs to create superfood bars that are tasty and effective -Mowly!
Grace Taittinger came to us with this interesting product. She explained how she wanted an ideal webstore where her target audience could explore her products, understand the benefits of adaptogens, and buy her health bars. What appealed to us about her perspective on branding Mowly was how she wasn't afraid of using colours and other design elements that exhibit positive vibes and zestfulness and have a calming effect rather than following the basic black-and-white or minimalistic approach to packaging her health-infused bars.
Based on Grace's inputs and the initial project discussion, we realized Mowly needed a fresher approach than any basic ecommerce platform could offer. Having expertise in developing sites that promote such unique ideas for different industries, our team of ecommerce experts suggested to go-ahead with Shopify.