Industry
Retail & Lifestyle
Project Type
E-commerce Website Development
Platform
Web (Shopify)
Country
London
Duration
2 months
Team Size
2
Client
Longbottom & Co, a London-based retailer specializing in unique Bloody Mary mixes and hot sauces.
End User
Consumers looking for distinctive, high-quality cocktail mixers and hot sauces.
Problem Statement
LongBottom & Co, a brand that began as a childhood passion for creating unique Bloody Mary mixes, had successfully transformed into a full-scale business in 2017. As their product demand grew, they needed an e-commerce platform to reach a broader audience, showcase their distinctive hot sauces and Mary Mix, and streamline their online sales.
The challenge was to create a website that captured their brand’s story, offered a seamless shopping experience, and highlighted the quality and uniqueness of their products in a competitive market.
Challenges
- Brand Storytelling: Effectively translating the brand’s unique history and identity into a visually compelling and cohesive digital experience.
- Seamless User Journey: Developing a user-friendly interface that offers a smooth shopping experience across all devices.
- Scalable Product Management: Implementing efficient catalog management for multiple product categories and variations.
- Secure Payment Solutions: Integrating secure payment gateways that offer convenience and build customer trust.
- Marketing and Analytics Integration: Implementing automated marketing strategies and analytics tools to drive conversions and track performance.
Our Solutions
We developed a responsive Shopify-based e-commerce platform tailored to Longbottom’s luxury brand identity. The solution focused on delivering a visually stunning, user-centric shopping experience integrated with scalable marketing and analytics tools.
Features
- Custom Shopify Theme: Designed a unique theme that reflects the brand’s story and aesthetic, ensuring a consistent user experience across devices.
- Interactive UI Elements: Integrated smooth animations and interactive features using React and GSAP to enhance user engagement.
- Product Management Efficiency: Implemented dynamic product filtering, easy variation management, and scalable inventory solutions.
- Multi-Payment Gateway Integration: Supported a range of payment options, including PayPal, Stripe, and Apple Pay, to provide secure and reliable transactions.
- Marketing Automation and Analytics: Integrated PushOwl for web push notifications, Mailmunch for targeted email campaigns, and Google Analytics 4 (GA4) for comprehensive performance tracking.
- Performance Optimization: Utilized jsDelivr and Cloudflare for faster content delivery and optimized page load speeds using lazy loading techniques.
Core Team
- UI/UX Designer : 1
- Shopify Developers : 1
Impact
Achieved a 42% increase in user engagement
Boosted average order value by 21% through the introduction of personalized product recommendations.
Reduced cart abandonment rates by 36% with the integration of secure and convenient payment options.
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