Industry
Fashion & Lifestyle
Project Type
E-commerce Website Development
Platform
Web (Shopify)
Country
United Kingdom
Duration
1 month
Team Size
2
Client
Gunel is a UK-based luxury fashion and lifestyle brand.
End User
Customers seeking a sophisticated and high-performing online shopping experience for premium fashion and lifestyle products.
Problem Statement
Gunel, a luxury fashion and lifestyle brand, required a highly sophisticated and performance-driven digital platform to effectively showcase its premium products and reinforce its exclusive brand identity. The objective was to develop a website that seamlessly integrated e-commerce functionality with dynamic content, delivering a refined and effortless shopping experience that aligned with the brand's elegance and luxury.
Challenges
- High-End User Experience: Creating an aesthetically pleasing and intuitive user interface that complements the brand's luxury positioning.
- Dynamic and Rich Content Integration: Incorporating rich media such as videos, animations, and high-quality images while maintaining fast loading times.
- Scalable and Responsive Design: Ensuring the site is fully responsive across devices, with scalability for future growth and high traffic volumes.
- Comprehensive Analytics & Marketing Automation: Implementing detailed analytics tracking and automated marketing features to optimize customer engagement and sales.
- Payment Flexibility: Offering a variety of secure payment options, including popular digital wallets and traditional payment methods.
Our Solutions
We developed an e-commerce platform for Gunel using Shopify, integrated with advanced tools for content management, analytics, and marketing automation. The solution focused on blending style with substance, offering a visually compelling experience while ensuring technical excellence.
Features
- Custom Shopify Theme: Developed a tailored Shopify theme using React.js and Tailwind CSS, optimized for both aesthetics and performance.
- Advanced Animation & Interactivity: Leveraged GSAP for smooth animations and Flickity for interactive carousels to enhance the user experience.
- Headless Content Management: Used styled-components and React to build a headless CMS structure, providing flexibility for content updates while ensuring a fast and responsive frontend.
- Seamless Payment Integration: Integrated multiple payment processors including Visa, PayPal, Apple Pay, Google Pay, and Venmo for a diverse and secure checkout experience.
- CDN & Performance Optimization: Implemented jsDelivr and Cloudflare CDN along with Priority Hints and LazySizes to enhance site speed and loading times.
- Comprehensive Analytics & Tag Management: Set up GA4, Google Analytics, and Google Tag Manager for detailed tracking and reporting, alongside PushOwl and Mailmunch for marketing automation.
- Video & Content Streaming: Integrated YouTube video players with optimized streaming for content-rich pages.
Core Team
- UI/UX Designer: 1
- Shopify Developer: 1
Impact
Achieved a 45% increase in sales within six months, driven by enhanced user experience and flexible payment options.
Improved customer retention with a 39% increase in repeat purchases, aided by personalized recommendations and dynamic content.
Reduced bounce rates by 30% due to faster loading times and engaging visual design.
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