Industry
Restaurant & Hospitality
Project Type
Website Development
Platform
Web (WordPress)
Country
United Kingdom
Duration
1 month
Team Size
2
Client
The Briny is a beachfront restaurant in the UK.
End User
Diners looking for a stylish and convenient way to view menus, make reservations, and stay updated on events.
Problem Statement
The Briny, a beachfront restaurant in the UK, needed a visually appealing and functional website to showcase their menu, events, and ambiance. The client also required an integrated booking system for customers to reserve tables with ease, and a section for promoting events like Jazz Sundays and the option to send gift vouchers.
Challenges
- Visual Appeal: Designing a website that captures the restaurant’s casual beachfront vibe while being visually appealing and responsive across devices.
- Event Promotion: Showcasing specific events like Jazz Sundays in a way that draws attention and encourages participation.
- Booking Integration: Creating a seamless booking system that allows customers to reserve tables on preferred dates and times.
- Navigation: Integrating Google Maps for easy location finding and including a mailing list for ongoing customer engagement.
Our Solutions
We developed a minimalistic, responsive website using WordPress, which was tailored to reflect The Briny’s unique brand aesthetics. The website features engaging animations, event pages, a booking calendar, and social media integration to increase the restaurant's online presence.
Features
- Responsive Design: A clean, minimalistic design with on-hover product animations that enhance user experience across devices.
- Booking Calendar: A user-friendly booking system allowing visitors to reserve tables and check availability.
- Event Pages: Dedicated pages for events like Jazz Sundays, with detailed descriptions and vibrant visuals to attract visitors.
- Google Map Integration: Embedded Google Maps for easy navigation, allowing users to find the restaurant effortlessly.
- Menu Listings: Comprehensive menu sections, showcasing The Briny’s offerings with enticing descriptions and images.
- Social Media Integration: Links to social media accounts to boost client visibility and engagement.
- Mailing List Integration: Set up a mailing list to keep customers informed about upcoming events and promotions.
Core Team
- UI/UX Designer: 1
- WordPress Developers: 1
Impact
Seamless navigation led to a 30% increase in user interaction and longer site visits.
The integrated booking system reduced the manual effort of reservation management by 54%.
Promotion of events like Jazz Sundays on dedicated pages contributed to a 80% rise in event attendance.
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