Industry
Fashion Rental
Project Type
E-commerce Website Development
Platform
Web (Shopify)
Country
United Kingdom
Duration
3 months
Team Size
3
Client
Rotaro, a prominent UK-based fashion rental service specializing in high-end, sustainable fashion.
End User
Fashion enthusiasts looking for a seamless and stylish way to rent high-end fashion items.
Problem Statement
Rotaro, a leading fashion rental service in the UK, needed a cutting-edge e-commerce platform to enable customers to rent high-end fashion items with ease. The website had to be visually compelling, with seamless navigation and an intuitive user experience that reflects the brand’s commitment to sustainability and modern fashion trends.
Challenges
- Sustainable Fashion Focus: Building a website that aligns with Rotaro’s brand values of sustainability and circular fashion while appealing to environmentally-conscious consumers.
- Complex Product Management: Managing a diverse inventory of designer clothes and accessories, including various rental options and availability statuses.
- User Experience: Ensuring an intuitive, frictionless user journey from browsing to booking, catering to both new and returning customers.
- Subscription and Membership Integration: Implementing a subscription model that offers customers exclusive benefits, such as discounts and priority access to new arrivals.
Our Solutions
We developed a bespoke Shopify website for Rotaro, integrating features that reflect the brand’s ethos and enhance the user experience, making it easier for customers to rent fashion items online.
Features
- Dynamic Inventory Management: Implemented a system to manage real-time inventory, showing availability and rental duration options for each item.
- Sustainable Fashion Storytelling: Integrated sections to communicate Rotaro’s mission of promoting circular fashion and reducing fashion waste.
- User-Friendly Booking System: Designed an intuitive booking process with advanced filters, making it simple for users to find, reserve, and rent their desired items.
- Subscription Model: Incorporated a membership option allowing users to subscribe for exclusive perks, including discounts and early access to collections.
- Mobile Optimization: Ensured the site is fully responsive, providing a seamless experience on all devices, from desktops to smartphones.
- SEO & Performance Optimization: Utilized SEO best practices to improve search engine visibility and optimized the website for fast load times and smooth performance.
- Secure Payment Integration: Integrated multiple secure payment gateways to ensure a smooth and safe checkout process.
Core Team
- UI/UX Designer: 1
- Shopify Developers: 1
- Content Strategist: 1
Impact
50% increase in user engagement due to the seamless and intuitive rental process.
300+ registrations in subscriptions after launching the membership program.
25% growth in organic traffic driven by effective SEO strategies and content optimization.
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