Industry
Social Networking, Dating
Project Type
Mobile App Development,
Admin Dashboard
Platform
Android, iOS
Country
Global (Mainly USA)
Duration
Ongoing since launch
Team Size
7
Client
A global dating and social networking platform, primarily serving users in the USA.
End User
Individuals seeking meaningful relationships and connections in the online dating space.
Problem Statement
CrushlinQ aimed to transform the dating app landscape by addressing the dissatisfaction with superficial interactions on traditional platforms. The goal was to develop an app that fosters genuine connections, enhances user safety, and delivers a personalized dating experience.
Challenges
- Developing an intelligent matching algorithm that goes beyond superficial criteria to ensure compatibility.
- Designing a sleek, user-friendly interface that enhances the user experience.
- Implementing robust security measures to protect user data and maintain a safe environment.
- Personalizing the user experience to cater to individual preferences.
- Encouraging genuine interactions rather than quick swipes or superficial connections.
- Developing a custom admin panel with access and authorization roles with custom management modules.
Our Solutions
We developed the CrushlinQ mobile app and admin panel with a focus on innovation, user-centric design, and security. The solution includes advanced features that promote genuine connections and long-term relationships.
Features
- Spotlight Profiles: Daily curated profiles were introduced to present users with highly compatible potential matches.
- Smart Matchmaking: An advanced algorithm was developed to suggest matches based on user preferences, behaviors, and interests.
- Customizable Profiles: Users were given the ability to enhance their profiles with images, prompts, and personalized details.
- Instant Messaging: A real-time messaging feature was integrated to facilitate meaningful conversations.
- Advanced Search Filters: Users could refine their search for matches using filters such as age, location, and interests.
- Security Measures: Robust security protocols were implemented to ensure user privacy and safety.
- Dedicated Admin Panel: Developed admin panel for admin & sub-admins to manage users, transactions, subscriptions & more.
- In-App Subscriptions: Enabled in-app subscriptions for their premium plans via respective app stores.
Core Team
- Kotlin Developers: 1
- Swift Developers: 1
- Laravel Developers: 1
- UI/UX Designers: 2
- Cloud Specialists: 1
- QA Tester: 1
Impact
Active daily users grew by 20% within 6 months.
User retention stood at 35% after three months.
150 users signed up for the premium versions within the first year.
Overall user engagement metrics improved by 40%.
80% users reported positive onboarding experience
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