The company is a well-established consumer electronics retailer with a strong online presence and physical store locations across the United States. The company has built a reputation by selling branded gadgets and electronics, catering to both tech enthusiasts and everyday consumers. Additionally, the company offers custom AV and smart home installation services, aiming to provide comprehensive solutions for customers' audio and video needs. As their business continued to grow, they faced increasing challenges in managing customer support effectively while maintaining exceptional service quality.
$8M+ annually
Physical retail stores & online store
Smartphones, Laptops, Smartwatches, Custom Home Entertainment Systems, Gaming Consoles, Headphones, Wearable Tech, Smart Home Devices, Tablets, PC Components
Aglowid IT Solutions implemented an AI-powered chatbot trained on retail-specific FAQs, product recommendations, and order tracking queries.
Extracted customer support data (past chat logs, order tracking queries, and product inquiries).
Developed a custom AI model with Natural Language Processing (NLP) for personalized responses.
Connected chatbot with the company’s e-commerce platform and CRM (HubSpot).
Enabled AI-driven product recommendations based on browsing and purchase history.
Conducted A/B testing to analyze customer interactions and fine-tune AI responses.
Rolled out chatbot across website and deployed the dashboard for basic analytics.
Provided basic training to customer service reps for chatbot monitoring and escalation handling.
Metric | Before AI Implementation | After AI Implementation | Change |
---|---|---|---|
Customer Support Costs | $530K annually | $200K annually | 62% reduction |
Response Time | 5 minutes | Under 15 seconds | 95% faster response |
Customer Satisfaction Score | 65% | 91% | +26% improvement |
Sales Conversions | - | 15% increase | Boosted revenue |
Cart Abandonment Rate | High | 20% reduction | Fewer lost sales |
Appointment Scheduling | Time-consuming | 30% faster booking | Improved efficiency |
Scalability | Limited with high scaling cost | 3x more inquiries handled with no extra cost | Improved Scalability |
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