Industry
Media & Entertainment
Project Type
Web & TV Application
Development & Technology Migration
Platform
Web, Smart TV
Country
India
Duration
Completed (6 Months)
Team Size
10+
Client
Confidential, a leading regional OTT platform in India.
End User
Global viewers using web and Smart TV applications for media and entertainment.
Problem Statement
The client needed to enhance their web and Smart TV applications by migrating from an Angular-based architecture to a scalable and flexible React.js framework. The goal was to modernize the platform, improve performance, and create a reusable component library to streamline future development while maintaining a consistent and engaging user experience across both web and TV platforms.
Challenges
- Seamless Migration: Transitioning the existing complex Angular setup to React without disrupting ongoing operations on both web and Smart TV platforms.
- Reusable Components: Building a library of modular and customizable components to support future feature expansions across various applications, including TV interfaces.
- Performance Optimization: Ensuring that the new React framework not only matches but also enhances the platform’s performance and scalability on both web and TV.
- Cross-Platform Consistency: Maintaining design consistency across web and TV platforms while integrating third-party tools and legacy systems.
Our Solutions
We executed a phased migration from Angular to React.js for web and Smart TV applications, ensuring business continuity and seamless feature integration. We developed a customizable component library for faster development and consistent UI/UX and optimized performance with React.js’ efficient rendering, code splitting, and lazy loading.
Features
- Built a modular library with reusable React components for quick adaptation across web and TV.
- Provided detailed documentation and design guidelines for consistent platform usage.
- Improved video streaming performance and content delivery through optimized API integrations and reduced latency.
- Integrated advanced filtering and sorting options to enhance content discoverability and user engagement.
- Revamped UI/UX with a modern, responsive design for seamless navigation on various devices and screen sizes.
- Incorporated intuitive controls and interactions that align with the latest OTT design trends.
Core Team
- Project Manager: 1
- Frontend Developers: 4 (React.js, CSS, JavaScript)
- Backend Developers: 2 (Node.js, Express.js)
- UI/UX Designers: 2
- QA Tester: 1
Impact
Achieved a 35% reduction in page load times through optimized React.js architecture across both web and TV platforms.
Enabled quicker feature rollouts by leveraging the reusable component library, reducing future development efforts by 40%
Boosted user interaction metrics by 25% through the revamped UI/UX and improved content discoverability
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