Indian OTT Platform
Industry

Over-the-top Entertainment (OTT)

Project Type

Web & TV Application
Development & Technology Migration

Platform

Web, Smart TV

Country

India

Duration

Completed (6 Months)

Team Size

8+

Client

Confidential, a leading regional OTT platform in India.

End User

Global viewers using web and Smart TV applications for media and entertainment.

Problem Statement

The client sought to upgrade their web and Smart TV apps by migrating from Angular to a more scalable and flexible React.js framework. The goal was to modernize the platform, enhance performance, and build a reusable component library to streamline future development, all while ensuring a consistent, engaging user experience across both platforms.

OTT of India

Challenges

  • Seamless Migration: Transitioning the existing complex Angular setup to React without disrupting ongoing operations on both web and Smart TV platforms.
  • Reusable Components: Building a library of modular and customizable components to support future feature expansions across various applications, including TV interfaces.
  • Performance Optimization: Ensuring that the new React framework not only matches but also enhances the platform’s performance and scalability on both web and TV.
  • Cross-Platform Consistency: Maintaining design consistency across web and TV platforms while integrating third-party tools and legacy systems.

Our Solutions

We executed a phased migration from Angular to React.js for web and Smart TV applications, ensuring business continuity and seamless feature integration. We developed a customizable component library for faster development and consistent UI/UX and optimized performance with React.js’ efficient rendering, code splitting, and lazy loading.

Features

  • Component Library: Built a modular library with reusable React components for quick adaptation across web and TV.
  • Documentation: Provided detailed documentation and design guidelines for consistent platform usage.
  • Performance Optimization: Improved video streaming performance and content delivery through optimized API integrations and reduced latency.
  • Content Discoverability: Integrated advanced filtering and sorting options to enhance content discoverability and user engagement.
  • UI/UX Overhaul: Revamped UI/UX with a modern, responsive design for seamless navigation on various devices and screen sizes.
  • Intuitive Controls: Integrated user-friendly interactions in line with OTT design trends.

Core Team

  • Project Manager: 1
  • ReactJS Developers: 4
  • UI/UX Designers: 2
  • QA Engineer: 1

Impact

Reduced page load times by 35% through React.js optimizations.

Cut future development efforts by 40% with the reusable component library.

Boosted user interaction metrics by 25% through the revamped UI/UX & improved content discoverability

Tech Stack

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