Gunel – The Shopify eStore for Wearables
Gunel is an environment conscious, sustainable and functional clothing brand that aims in giving more than they take. All their clothing designs are ethically and consciously made with a commitment to organic, recycled, zero-waste fabrics with fair-trade operations and plastic-free packaging. Their range of products have a very earthy, closer to nature aesthetic to them, which is a break from your everyday clothes, both in terms of comfort and style. They only make use of Certified Organic, Better Cotton and Post-Consumer Recycled Cotton certified fabrics. All their items are biodegradable or reusable.
They came to us with a requirement to create a perfect online storefront for their business that captures the true essence of their brand. Gunel wanted a website that reflects their core ideologies and believes, and makes their visitors feel connected to the higher cause of choosing sustainability over individualistic needs. They also wanted the website to capture their products and offerings in the best light possible, so that the visitors don’t only think of their brand as a store, but an experience. We partnered with them to create the perfect online webstore for their business.
After studying the client’s requirements, industry, target market, potential buyers, and other important factors, our experienced and skilled team suggested going with Shopify solutions to match their requirements.
Our inputs included –
- Setting up payment gateways by integrating credible payment methods like Apple Pay.
- Setting up analytical tools like Facebook Pixel, LinkedIn Insight Tag and Google Analytics for website performance tracking.
- Deciding on a lightweight, elegant and customizable theme for their website.
- Customizing their website design-wise and SEO-wise to match their UI/UX requirements.
- Adding a ‘Sold Out’ message for products that are out of stock.
- Adding a ‘Buy Now’ and ‘Cart’ option for seamless shopping experience.
- Full banner images and videos with subtle animations for seamless UX experience.
- Link to their Facebook & Instagram account for higher reach.