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Industry

Retail - Multi-Store, Omnichannel Commerce

Project Type

Odoo ERP/CRM, Omnichannel Enablement

Location

USA

Timeline

8 Months

Team Size

9

Executive Summary

A multi-location specialty retailer operating across eight physical stores and a growing e-commerce channel faced severe operational fragmentation through disconnected systems. Legacy point-of-sale and e-commerce platforms prevented real-time inventory visibility, consistent omnichannel pricing across channels, and unified customer engagement. By implementing a comprehensive unified commerce platform, integrating seamless omnichannel POS, real-time inventory synchronization, e-commerce, customer data platform (CDP), and personalized loyalty rewards - the retailer achieved a 28% sales uplift within six months of go-live, reduced inventory discrepancies by 40%, accelerated checkout times by 35%, and doubled repeat customer engagement through unified loyalty program integration across all channels.

Business Challenges

  • Fragmented point-of-sale and e-commerce systems created severe inventory silos, preventing real-time inventory visibility; frequent stockouts occurred in-store while e-commerce systems showed incorrect availability, resulting in lost sales and customer frustration.
  • Manual price synchronization across multiple channels and store locations was error-prone and time-consuming; inconsistent omnichannel pricing eroded margin discipline and confused customers about true product availability and value.
  • Lack of unified customer data platform fragmented loyalty program data and purchase history across isolated channel systems; retailers couldn't deliver personalized shopping experiences or targeted marketing based on customer behavior.
  • Manual reconciliation of multi-location sales, inventory, and accounting data across stores required 20+ hours weekly; frequent discrepancies delayed financial reporting and audit compliance, hindering data-driven decision-making.
  • Absence of flexible fulfillment models (click-and-collect, buy-online-pickup-in-store, ship-from-store) limited competitive positioning; lack of order routing intelligence increased fulfillment costs and extended delivery times.

Objective

  • Achieve true unified commerce across all physical stores and e-commerce channels with real-time inventory synchronization to ensure omnichannel consistency and inventory accuracy.
  • Implement seamless omnichannel POS integration with centralized inventory management to enable flexible fulfillment capabilities including BOPIS, ship-from-store, and click-and-collect models.
  • Establish centralized customer data platform consolidating purchase history, preferences, and loyalty program enrollment to enable personalized marketing and retention strategies.
  • Deploy dynamic pricing and promotion engine for unified pricing governance across all sales channels, ensuring margin discipline and promotional consistency.
  • Automate order routing, picking, packing, and fulfillment workflows to accelerate delivery speed, reduce manual labor, and optimize warehouse management system (WMS) efficiency.
  • Streamline multi-location financial reconciliation and sales tax compliance to ensure timely, accurate reporting and audit readiness across all jurisdictions.
  • Enable data-driven retail growth through unified analytics dashboards providing visibility into sales performance, customer lifetime value, and operational efficiency by location.

Key Modules Implemented

  • Odoo POS Module: Replaced legacy point-of-sale terminals with modern, flexible omnichannel POS solution supporting multiple payment gateways, offline transaction capability, and real-time inventory syncing across all store locations.
  • Odoo eCommerce Module: Built mobile-friendly online storefront with integrated shopping cart, streamlined checkout, persistent customer accounts, and seamless order handoff to fulfillment workflows for unified commerce experience.
  • Inventory Management & Warehouse Management System (WMS): Centralized real-time inventory tracking across all store and warehouse locations with barcode scanning, automated replenishment logic, multi-location picking optimization, and stock transfer workflows.
  • Customer Relationship Management (CRM): Consolidated customer data platform integrating purchase histories, interaction records, and preferences across all sales channels to enable unified customer view and personalized engagement.
  • Loyalty Program Module: Created unified loyalty rewards program with point-accrual rules synced across seamless omnichannel POS and e-commerce touchpoints, encouraging cross-channel shopping and repeat purchase behavior.
  • Accounting Module: Automated invoice generation, multi-jurisdiction sales tax calculation, and real-time financial reconciliation from all sales channels and locations for streamlined financial reporting.
  • Odoo Studio (Customization): Extended workflows for intelligent order routing, multi-location store transfer logic, promotional campaign management, and custom approval processes.
  • Third-Party Integrations: Payment gateway integration (Stripe, PayPal, Square), shipping carrier APIs (FedEx, UPS), barcode scanning hardware, and customer data sync for seamless operational integration.

Solution Overview

  • Cloud-First Architecture: Deployed Odoo 16 Enterprise Edition unified commerce platform on cloud infrastructure (AWS) with automated backups, disaster recovery, and 99.9% uptime SLA ensuring continuous omnichannel availability and operational reliability.
  • Master Product Catalog: Configured single master product catalog with comprehensive variant management (size, color, SKU, pricing tier) and automated real-time replication to all sales channels maintaining inventory accuracy and omnichannel consistency.
  • Centralized Inventory Hub: Established centralized inventory master database with location-specific stock levels, safety stock thresholds, automatic reorder-point triggers, and intelligent transfer logic enabling just-in-time replenishment and stock optimization.
  • Integrated POS Network: Integrated all eight store seamless omnichannel POS terminals with central inventory and accounting hub; each store terminal operates in offline mode with hourly synchronization once connectivity restored.
  • Dynamic Pricing Engine: Implemented dynamic pricing and promotion engine allowing corporate headquarters to schedule campaigns once and automatically propagate unified pricing and promotions across stores and e-commerce channels instantly.
  • Unified Customer Platform: Built comprehensive customer data platform consolidating purchase history, loyalty program enrollment, preferences, and behavioral data from POS, e-commerce, and mobile touchpoints enabling predictive personalization and targeted marketing.

Architecture & Implementation

#1: Discovery & Requirements

  • Documented current omnichannel retail processes, identified legacy data sources (existing POS systems, e-commerce platform, accounting software), and mapped desired unified commerce workflows with cross-functional stakeholder teams.

#2: Data Preparation & Migration

  • Extracted and cleansed 18 months of historical sales, real-time inventory, and customer data; established master data governance rules and hierarchies; configured automated ETL pipelines to synchronize legacy systems until go-live cutover.

#3: Core Unified Commerce Platform Setup

  • Provisioned Odoo Enterprise cloud environment on AWS; configured multi-location chart of accounts, multi-jurisdiction sales tax rules, and multi-company structure supporting corporate and individual store entities.

#4: Product Catalog & Real-Time Inventory Configuration

  • Loaded 12,000+ SKUs into master product database with comprehensive variants, high-resolution images, and detailed attributes; created warehouse location structure for each store and centralized distribution hub; set intelligent reorder rules and safety stock levels.

#5: Seamless Omnichannel POS & Storefront Deployment

  • Deployed modern Odoo POS terminals in all eight store locations with offline capability for network resilience, integrated multiple payment processors (Stripe for e-commerce, Square for in-store), configured multi-location inventory reservation logic; built responsive e-commerce storefront with advanced product search, dynamic filtering, and optimized shopping cart.

#6: Order Fulfillment & Shipping Integration

  • Implemented intelligent order routing rules (nearest location first for BOPIS and click-and-collect, optimal warehouse selection for online orders); configured pick/pack workflows with barcode scanning verification; integrated shipping label APIs (FedEx, UPS) for automated label generation and real-time tracking synchronization.

#7: Customer Data Platform & Loyalty Program Setup

  • Migrated and consolidated unified customer master data from legacy systems; configured loyalty point accrual rules across seamless omnichannel POS and e-commerce transactions; established email marketing automation for personalized promotions and loyalty engagement.

#8: User Training & Comprehensive UAT

  • Conducted role-based training programs for store managers, cashiers, warehouse staff, and corporate operations team; executed 200+ test scenarios covering normal operations, edge cases, peak-load stress testing, and disaster recovery procedures.

#9: Go-Live & Hypercare Support

  • Executed cutover during low-traffic weekend window; maintained 24/7 monitoring and support for two weeks post-launch; resolved issues in real-time with documented solutions for ongoing operational support.

Workflow

1

Customer Browse & Search

Customer browsing products on e-commerce website or exploring inventory in physical store; real-time inventory visibility synced instantly across all channels so customer sees accurate stock status and unified pricing for true omnichannel shopping experience.

2

Place Order Across Channels

Customer places order online (shipping or click-and-collect), via mobile app, or at in-store seamless omnichannel POS; intelligent order routing automatically directs fulfillment to optimal location based on inventory availability, delivery speed, and customer preference.

3

Process Payment & Capture

Payment processed through integrated payment gateway (Stripe/PayPal for e-commerce, Square for POS transactions); transaction recorded instantly in accounting system and linked to unified customer profile for complete purchase history.

4

Intelligent Order Fulfillment

Order appears in designated warehouse or store picking system; staff scan barcodes to confirm picks, verify product accuracy, and pack items; shipping label automatically generated with carrier API integration for tracked delivery.

5

Flexible Delivery & Collection

Order shipped via carrier with real-time tracking synced to customer portal, or customer collects from store (BOPIS/click-and-collect) with automated notification when ready; delivery confirmation automatically recorded in system.

6

Automated Invoicing & Accounting

Invoice generated automatically from order completion, multi-jurisdiction sales taxes calculated per location requirements, and posted to accounting ledger in real-time for streamlined financial reporting.

7

Loyalty Program Accrual

Points awarded based on purchase amount and product category; customer sees updated loyalty balance on POS receipt or e-commerce account dashboard; accumulated points remain synced across all channels for redemption flexibility.

8

Streamlined Returns Processing

Return initiated at store location or through e-commerce portal; item scanned back into real-time inventory system with location tracking; refund processed instantly; loyalty points reversed if applicable maintaining loyalty program integrity.

Outcome

  • 28% Sales Uplift AchievedSales increased from baseline by 28% within six months of go-live, driven by improved real-time inventory accuracy, accelerated checkout experiences, reduced cart abandonment, seamless omnichannel fulfillment options, and unified loyalty rewards program encouraging cross-channel shopping behavior.
  • Inventory Accuracy Improved by 40%Real-time inventory synchronization across all channels and locations eliminated phantom stock conditions and prevented stockouts; physical inventory counts now reconcile to system records within 1-2%, dramatically improved from previous 8-10% variance.
  • Checkout Speed Accelerated by 35%Modern seamless omnichannel POS terminals and offline operational capability reduced checkout queues; average transaction time decreased from 3.5 minutes to 2.3 minutes; customers report significantly improved in-store shopping experience.
  • Return Rate Decreased by 22%: Accurate omnichannel product availability information online and consistent fulfillment quality met elevated customer expectations; fewer returns due to shipping delays, inventory errors, or fulfillment inaccuracies.
  • Customer Repeat Purchase Rate Doubled: Unified loyalty rewards program and personalized email marketing campaigns driven by customer data platform increased repeat purchases by 50% within 12 months; average customer lifetime value increased by 45% demonstrating strong ROI.
  • Manual Reconciliation Time Cut by 80%: Automated journal entries and real-time general ledger synchronization reduced weekly multi-location accounting close time from 20 hours to 4 hours; audit compliance improved and financial reporting velocity accelerated significantly.
  • Omnichannel Fulfillment Capabilities Enabled: Click-and-collect, buy-online-pickup-in-store (BOPIS), and ship-from-store capabilities now fully operational; 30% of online orders fulfilled from nearby store locations reducing central warehouse strain and improving average delivery speed.
  • Data-Driven Retail Growth Unlocked: Unified analytics dashboards providing real-time visibility into sales performance, inventory metrics, customer behavior, and location-level profitability enabling informed decision-making and strategic planning.

Tech Stack

ERP Platform

  • Odoo v16 Enterprise Edition

Database

  • PostgreSQL

Cloud Hosting

  • AWS (EC2 instances, RDS PostgreSQL database, S3 backup storage, CloudFront CDN)

Odoo Modules

  • POS
  • eCommerce
  • Inventory (WMS)
  • Purchase
  • Accounting
  • CRM
  • Loyalty
  • Marketing Automation
  • Barcode
  • Projects
  • Studio (for multi-location order routing, dynamic pricing, and promotional workflows)

Mobile App

  • Odoo Mobile app (iOS/Android) with real-time inventory access
  • offline-sync capability
  • native barcode scanning
  • push notifications
  • automatic data synchronization

REST APIs

  • Payment Gateway APIs (Stripe, Square, PayPal)
  • Email/SMS Gateway (Mailgun, SMS providers)
  • Carrier APIs (FedEx, UPS)
  • Google Maps API
  • AWS S3 cloud storage integration

Security & Compliance

  • SSL/TLS encryption
  • Role-Based Access Control (RBAC)
  • Two-Factor Authentication (2FA)
  • GDPR compliance
  • PCI-DSS Level 1
  • Mobile Device Management (MDM)
  • automated encrypted backups
  • activity logging
  • regular security patching

Team

  • Project Manager: 1
  • Solutions Architect: 1
  • Odoo Functional Consultants: 2
  • Technical Developer: 3
  • Data Migration Analyst: 1
  • QA/Trainer: 1

Our Clients

Client Testimonials

Rhonda Dibachi

CEO - HeyScottie

United States

Working with Aglowid was a game changer for us. We needed a partner who could understand the complexity of our AI automation goals and move quickly from concept to execution. They delivered a robust solution that not only met our requirements but opened doors to new possibilities. Truly professional and highly capable.

Daniel Gonell

Digital Strategy Consultant - New Minds Group

United States

I brought Aglowid's team in to support a major digital transformation project for one of our clients. Their depth in data architecture and front-end engineering helped us accelerate delivery and exceed expectations. They don’t just execute - they think critically and offer valuable insights every step of the way.

Katelyn Gleason

CEO and Founder - Eligible

United States

What impressed me most was their ability to adapt quickly to the unique demands of the healthcare space. Aglowid helped us refine our platform with performance upgrades and backend improvements - all without disrupting our users. Reliable, detail-oriented, and refreshingly easy to work with.

Robert Sirianni

CEO - Weapon Depot

United States

We needed a development team that could handle both the scale and complexity of a large eCommerce platform. Aglowid built a secure, fast, and user-friendly experience - both for web and mobile. Their communication was clear, and delivery was consistently on point.

Will Ferrer

Founder/CEO - Tempest House

United States

Aglowid stepped in as a true development partner. From initial product scoping to post-launch support, they handled full-stack development with precision and care. Whether it was mobile, backend, or AI-based features - they always brought smart solutions to the table.

Antoine de Bausset

CEO - BEESPOKE

France

They are great at what they do. Very easy to communicate with and they came through faster than I hoped. They delivered everything I wanted and more! I will certainly use them again!

Neil Lockwood

CO-FOUNDER - ESR

Australia

Their team of experts jotted down every need of mine and turned them into a high performing web application within no time. Just superb!

Craig Zappa

DIRECTOR - ENA PARAMUS

United States

"I would like to recommend their name to one and all. No doubt" their web app development services cater to all needs.

Let’s Get In Touch

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