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The last decade has seen a significant switch from the use of a desktop computer to the overuse of mobile devices. In figures, almost 75% of internet users now prefer to browse from their smartphones. The implication has been such that even Google was compelled to change its way of ranking sites this year. So, if you are a business owner who is looking to venture into the online world with a website, then a mobile app and a mobile site seem to be the next big thing. This also highlights the causes to opt for mobile app development in this current time.

mobile app development

Responsive sites

Perhaps, this is one of the most important reasons why one should opt for mobile site development. With the advent of smartphones, scrolling the web has come down to the comfort of one’s hand. So, when you develop a site for your online venture, you will have to make it mobile and tablet compatible as well.

This is where a responsive web design comes in. Websites which are responsive in nature, cater to displays of all sizes and resolutions. Therefore, your target customers can avail your services through the device of their choice. This, in turn, escalates visibility and hence gives you a better ranking through Google’s SERP ratings. It also justifies why you should opt for mobile app development.

Apps can make the deal

Smartphones are nothing without their apps. In fact, from paying your gas bills to transferring money in your bank account; apps act as the linchpin in all respects. This is also evident in major ecommerce sites such as Amazon, Flipkart and Snapdeal which are providing their own Apple and Android compatible apps.

Hence, to extend the service of your online venture to the global mass, an app is inevitable. Your loyal, as well as potential customers, will simply download it on their smartphones. There on, they will be able to access your services from the apps conveniently.

Enhanced visibility

Mobile app development enhances service visibility. In 2016, more than 80% users prefer an app over its website page. Since apps remain installed in smartphones; therefore users have a tendency to scroll it multiple times in a day. The number of times a person scrolls through or even opens your app; the greater becomes its visibility in the Google Play Store or Apple App Store. So, more users download the app thus escalating your venture’s conversion rates.

Keep your customers alert

A great way to attract new customers, as well as existing ones, is through periodic notifications. And what can be better than smartphones or tablets!

Offering a new discount on your products or organizing a sale day? Let your customers know through direct notifications on their devices. You can even announce the sale of a new product or a new service and make its app exclusive. In simple words, apps prove to be a crucial way of taking your service to the global market.

SEO and mobile app development

Search Engine Optimization is the base on which a website, web page or mobile app stands. It decides the ranking of a page in Google’s search results as well as its trust as a useful and genuine site. In this respect, mobile sites and apps play a significant role.

Google acknowledges a company’s mobile site first before moving on to its desktop counterpart. Therefore, usage of SEO friendly URL, proper integration of keywords and optimization of images become some trivial aspects of the process. Good SEO results in proper SERP ratings, thereby improving a site’s rankings.

Brand Recognition

Apps or mobile sites give your venture a brand value and recognition. It acts as an emblem of identification for users of your service. Info graphics play a huge role here as an app’s icon often becomes the visual trigger that causes users to download your service.

This is known as effective frequency and is one of the most useful tools that you can avail to promote your products and services.

Customer Loyalty

The idea of mobile app development works well in clinging on to your loyal customers. You can do this by providing attractive offers and privileges, exclusive only to loyal and regular customers. Moreover, you can even ask them for references and treat them with a gift voucher or something similar.

Why opt for Aglowid IT Solutions?

The above factors clearly demonstrate how mobile website or app development is becoming crucial for your business growth. If you are looking for similar services, Aglowid IT Solutions can be the best professionals with years of experience in this domain. Contact them at sales@aglowiditsolutions.com for detailed information. With a team of proficient experts, they will provide you with the best mobile app development service, exactly as your business needs.